How to create creativity on Demand with Dr Kobus Neethling

Updated: Sep 7


Dr. Kobus Neethling holds six degrees including two Masters, a Doctorate and Post Doctorate (cum laude) in the identification and development of creative behaviour (Universities of Cape Town, Northwest and Georgia-USA)

He is the founder of The Neethling Brain Instruments (NBI®) which was developed after almost 30 years of extensive international research on left and right-brain functions. The instruments were developed under the research guidance of Professor Paul Torrance of the University of Georgia.  

Initially developed for adults, the NBI® has been expanded to include a number of other wholebrain instruments that are tailored to children, young adults, sportspeople and businesspeople. Ongoing research at a number of universities and institutes remains an integral part of the NBI® and whole-brain science in general.

Dr Neethling was invited to train the staff of Nelson Mandela, just after he became the First President of a new Democratic South Africa. The topic was “The importance of Creativity and Innovation in a new South Africa”. This was a great honour for Dr Neethling - regarded as the leading creativity expert in South Africa.


Dr Neethling was invited by the office of the prime Minister of the UAE, His Highness Sheikh Mohammed Bin Rashid Al Maktoum, to deliver a presentation on “How to introduce and sustain Creativity and Innovation in the Organization”.


He has written more than 90 books and 9 TV series including a number of international bestsellers (Including ‘Creativity uncovered’; ‘Very smart parents’; ‘Taking you beyond’; ‘Love, sex and the brain’; ‘Creative rugby’ and the new version of ‘Am I

clever or am I stupid’ which has s old more than 200000 copies).

He holds a Guinness World Record as Co-author of “Making the Impossible possible”: the book of more than 100 pages written in the fastest time ever (four and a half minutes).


He has received 10 International Who’s Who Awards including Personality of the Year (2000); One of 2000 outstanding Scholars of the 20th century (1999: Cambridge England) and The International Who’s Who of Intellectuals Award, eceived the 1998 International Leadership Award from the Creative Problem-Solving Institute, USA and received the first International Creative Genius Award (2004) from the International Genius Academy (USA)


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