Are you looking for the bridge between working for money and money working for you? Meet Irene Scott, author of Free Flow, her book on how to grow your business by numbers. She is also a bridge engineer and copy writer from Australia.
Here's the thing… Copywriting is problem solving, intense research and using specific formulas to identify your unique message, so it appeals to your target audience. I have over 22 years’ experience as a civil engineer and have combined my analytical skills with my knowledge as a professional copywriter to analyse problems, simplify the complicated, and create a compelling message for my clients that increases leads, clients and sales. And not only that… Through coaching my clients, I've discovered a common mistake. They weren't clear on who their ideal client was, and they didn't have a message.