Symetize Ltd is an innovation and creativity centre that solves the critical issues facing privately and family-owned business.  It was founded by Agnesia Agrella, a Business Architect who facilitates change in businesses.  

After 15 years of consulting on the systems of multinationals in finance, manufacturing, insurance and tourism, she understands why business systems break down. Almost always, it was because of the people who manage the business. Sometimes they were too set in their ways, too afraid of the investment or they just threw money at the problems... when it was too late.


For the last 10 years, she has been supporting privately and family-owned businesses to deal with difficult issues amongst the business partners, standardising and implementing technology to scale the business.  She supported them in developing a family code of conduct and compliance structure to manage family relationships to sustain the business over generations.  


Symetize's unique approach to systems and change is not only what differentiates us, but also what makes us successful. We guide the staff in the creative process of turning ideas into products and services. We reduce team conflict to improve profits and align teams for long term growth.  We provide skills that create maturity and responsibility into teams resulting in less stress and higher performance. 


Symetize incorporates the latest findings in neuroscience to support management to face their biggest obstacles: Resistance to change and motivating staff to higher performance.


Symetized Ltd is a Scottish registered company with offices in Edinburgh and  Leighton Buzzard. The office in Leighton Buzzard is just 30min from London and Luton airport and provides online and on-premises strategy sessions for management teams.  The strategy sessions are designed for the needs of the client and vary from 1 to 4 days and accommodation to facilitate teams of up to 6.  


The centre is designed to stimulate creativity and collaboration.  The programmes are designed to challenge management to think big and to create environments that will allow their staff to tap into their creativity.  


Caring, Honesty, Flexibility, Fair Exchange

Agnesia's passion lies in the construction of environments that support healthy business systems, and healthy lives. She has a Bachelor’s in Economics, a Masters in Business Leadership, is a Craniosacral Therapist, Certified NeuroChange Solutions Consultant, Heartmath Coach and Whole Brain Practitioner,  She has consulted in various industries, and developed over 100 workflow systems in various countries. 


Her unique interests helped her design processes for one of the largest paper manufacturers in the world, 4 of the largest banks in the world, including Bank of New York, Barclays, Royal Bank of Scotland and Standard Life Aberdeen. 

Agnesia believes that each business is a system as complex as that within the human body.  When a body’s systems work well, it is healthy and when a business’s systems work well, it makes a healthy profit.


When organizations focus on both the human and the business systems the organization creates an innovation and creative culture that motivates its people to deliver the best service to all stakeholders of the organization


Sapna Aggarwal


"Agnesia is a knowledgeable professional who brings with her a wide variety of business wisdom and organizational experience into our coaching and training sessions. Having completed the Neuro Change Solutions training with her was an eye-opening experience and provided a solid foundation for me professionally and personally.


She spends a great amount of time customizing the curriculum and making it relevant to you, the learner, which is the quality of a proficient trainer. I look forward to being able to apply the information and insights I received from Agnesia in the coming year.


Her ability to explain complex, abstract concepts in concrete ways and holding me accountable for my work post-training was especially appreciated. I highly recommend Agnesia's training for organizations, executives and individuals alike! You will be delighted you did!"

Stephen Malvern

Digital Proposition Manager

"As a project we needed support and guidance to turn lots of really great thinking and ideas into something tangible. Agnesia was able to supplement our theory with real experience of delivering change and brought a massive amount of energy and structure to a very complex programme. (and a lot of fun)

Agnesia provided excellent support to the existing team but, more importantly, provided us with challenges where we needed a challenge. All challenge was confident, relevant, based on her experience and understanding and presented to the business in the right way.

Agnesia helped us understand what we didn't know about transformation (which isn't always easy when working with lost of really clever people) and was instrumental in us challenging our own thinking. Ultimately Agnesia helped us to change how we worked so that really complex thinking was turned into something more real."

Graham Murray

Project Manager

"Agnesia is a very experienced process professional and without that, I do not believe the programme would have met its core objectives.  This was a challenging programme as there was limited knowledge on the client-side as to what the future operating model would be.

Agnesia used her professional experience to create an environment where the client could develop that operating model in a safe environment and challenge the process development.

This was an ambitious programme given limited knowledge and challenging time frames. Without the mental toughness to get to the finish line and personal resilience during challenging times shown by Agnesia we would not have met the programme deliverables."

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